Help CenterBilling & plansUpgrading, downgrading and cancelling your plan
Billing & plans

Upgrading, downgrading and cancelling your plan

3 min read Updated April 2026

You can change your plan any time from the Billing page. Changes take effect immediately and your invoice is prorated for the rest of the cycle.

Upgrading

Upgrades unlock more AI models, additional prompts and competitors, history, and more frequent scans straight away. The difference for the remaining days of your billing period is charged on a prorated basis.

Downgrading

Downgrades apply from your next billing date, so you keep your current features until the cycle ends. If your new plan has lower limits, make sure your prompts and competitors fit within them before the change takes effect.

Cancelling

Cancelling stops future charges and keeps your account active until the end of the period you've already paid for. Your data is retained, so you can resubscribe later without starting over. Manage payment details, invoices, and cancellation through the secure billing portal linked on the Billing page.

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